As the covid-19 outbreak continues to spread and citizens have been encouraged to “self-isolate” and “social distancing”, many are turning to gaming as they are kept indoors due to MCO (Movement Control Order).
Most of the onground events are canceled and postponed, Malaysia First Mobile Gaming Esports Hub in Sepang have to move online for keeping partipants safe. Formula One also sought to move racing to online, to fill the massive void in sports. However, Sunway Lagoon has made a brilliant switch on their business strategy by selling human needs – food. It’s a drive thru contest for peoples to enjoy Ramadhan delicacy with reasonable price and also warm up their cars during MCO.
Overall web traffic is up nearly 20 percent, but social media usage was flat. Only online gaming booms as covid-19 lockdowns keep millions at home. Nearly every country around the globe has reported cases of Covid-19 infection, with frantic efforts to contain the disease prompting the near total shutdown of some of the world’s biggest cities. Businesses are looking for Esports tournament for their branding exposure during the pandemic. We see Nike, Coca-Cola, State Farm, Totino’s and Mountain Dew are all pursuing eSports partnerships. Probably most surprising though, as brands new to the vertical typically underestimate the eSports potential – each of the brands listed is partnering with a different eSports organization or event.
Online gaming has proved a welcome diversion for many people chafing at movement restrictions, the cancellation of countless public events and a relentless onslaught of news about the pandemic.
“It made me feel less depressed about being in a small space for a long time,” said Yang An, who was made to quarantine for two weeks in China after returning to Shanghai from her hometown last month.
She told AFP that she passed the time by playing for up to eight hours a day on her Nintendo Switch handheld console.
Internet providers have scrambled to shore up their networks in the face of surging demand.
Gaming traffic on Verizon’s network shot up an “unprecedented” 75 per cent in the space of a week, the US telco said recently.
Software companies have also rushed to accommodate a record number of users.
Rockstar Games, publisher of the Wild West-themed adventure title Red Dead Redemption, promised players it would keep its online servers running smoothly after it told its global workforce to work from home.
The company also teased a roll-out of extra in-game activities to keep housebound player glued to their controllers.
Online gaming communities could “go some of the way to create the public space that’s been lost” in the wake of the pandemic, said Christian McCrea, a media studies lecturer specialising in games at Australia’s RMIT University.
He pointed to Pokemon Go – a smartphone game that became a worldwide phenomenon in 2016 when it lured millions of people onto the streets for a virtual monster hunt – which was this month tweaked by its developer to make it easier for users to play at home.
Mr McCrea said gaming habits were likely to see a massive transformation in the months ahead, with the prospect of further economic ructions and long stretches of social isolation looming on the horizon.
“Overall the big impact will be younger kids at home for months on end with parents out of work,” he told AFP. “Games will be at the centre of a lot of their spare time.”
Video games have long been blamed for a causing a suite of health issues, from repetitive strain injuries to eyesight problems.
The World Health Organization classified gaming addiction as an illness in 2018, the same year China launched a crackdown on the industry on concerns that youngsters were spending too much time online.
But veteran gamers now ironically appear among those best-placed to navigate the pandemic and its impact on everyday life.
Twitch streamer “Loeya” told her million-plus fans in a broadcast last week that travel restrictions and school closures in her native Sweden and elsewhere were unlikely to alter her own mostly indoors, game-heavy schedule.
“Technically I self-quarantined myself, like, three years ago,” the 22-year-old joked.